Tonic
Fergus O' Connell is the Chief Strategy Officer and Head of Brand and Insight at Tonic, where Fergus leads the employer brand strategy and execution for three growing markets. Fergus also serves as a judge for The RAD Awards. Previously, Fergus worked as an Employer Branding Manager at Wargaming, Director of Employer Brand at MSL UK, and Head of Employer Brand Strategy at PINK SQUID. Fergus has a background in marketing, psychology, and performance coaching, with degrees from The University of Edinburgh and University College Dublin.
Tonic
Tonic is a new type of employer marketing business. We recognise that employer brand, corporate brand and product and service brands don't exist in silos in this increasingly connected world. We help employers to navigate this change - helping to engage, excite and interest their people, past present or future along the way. We create better relationships between employer and employee which reduces cost per hire, increases quality of candidate all by recognising the human nature of the businesses we work with.