Sofia Edholm

Sofia Edholm is a seasoned professional with extensive experience in marketing and management across various sectors. Currently serving as the Country Manager for Sweden at Too Good To Go since August 2021, Sofia leads initiatives focused on reducing food waste while supporting local businesses. Prior to this role, Sofia held the position of Commercial Director at Compass Group Sweden, overseeing service solutions for various institutions. Notably, at Volvo Cars, Sofia was the Senior Director of Global Marketing Consumer Relations & Loyalty, where responsibilities included transforming marketing strategies and managing consumer data across 27 markets. Previous positions also include significant roles at SJ AB, Sveriges Annonsörer, SWEDMA, Scandinavian Airlines, Wideyes, and Telia InfoMedia. Sofia's educational background includes ongoing studies in sustainability at Uppsala University, along with degrees from INSEAD and the University of Gothenburg in Service Management.