RPSG (FMCG) - Guiltfree Industries Limited
Arindom Paul is a seasoned operations executive with extensive experience in manufacturing and direct-to-consumer (D2C) operations. Currently serving as Vice President of Manufacturing & D2C operations at RPSG (Guiltfree Industries Limited), Arindom oversees the entire manufacturing vertical. Previous roles include Sites Head for Amazon’s East cluster, managing operations across six fulfillment centers, and Head of Factories at Marico Limited, where oversight included two fully integrated factories with a combined workforce of 600. Arindom’s career at Marico also featured leadership in strategic greenfield projects and management of product development and subcontracting operations. Early career experience includes a role as Deputy Manager in New Product Development at Huf Group. Arindom holds an MBA in Operations Management from Alliance Business Academy and a Bachelor of Engineering in Mechanical from Gauhati University.
RPSG (FMCG) - Guiltfree Industries Limited
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RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand “Too Yumm!” In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. With the latest launch of ‘Naturali’—a sector debutant brand in the personal care space RPSG FMCG has forayed into the ₹34,000 crore hair and skin category of the larger ₹70,000 crore organized personal care segment in India—which is currently growing at an annual rate of about 10%. The division in the past has also made entries into Traditional snacks (Evita) and Ayurveda (Dr. Vaidya’s). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions. Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, personal care & staples to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand ‘Too Yumm!!’ in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr. Sanjiv Goenka’s vision is to take the FMCG business to 10000 Cr over the next few years.