Top Brands Internacional, S.A
Geraldine Rodaniche is an experienced brand and product manager with a strong background in the sports and consumer goods industries. Currently serving as Brand Manager for adidas at Top Brands Internacional, S.A. since June 2023, Geraldine has previously held significant roles at Reebok, including Product Category and KAM Manager, where strategic brand positioning and assortment planning were key responsibilities. Prior experience at adidas involved managing article master data and inbound processes, enhancing operational efficiency within the go-to-market framework. With a foundational education in Industrial and Systems Engineering from Universidad Interamericana de Panamá, Geraldine has developed a comprehensive skill set in product development, pricing strategy, market analysis, and customer experience management across notable global brands.
Top Brands Internacional, S.A
Top Brands Internacional is a private owned company with more than 30 years of experience doing business with Luxury brands in 16 countries within America and the Caribbean markets. With more than 80 own stores in travel retail and local markets, 4 distribution centers in Panama, Miami, Uruguay and Venezuela, 1 headquarter in Panama and more than 1000 employees. Top Brands is organized in different divisions like watches and accessories, liquors & cigarettes, fragrances & cosmetics, health & beauty, jackets & luxury travel bags, confectionery, and electronic. Our keys to success are the extensive portfolio of international brands, highly qualified and specialized human resources, excellent commercial relationship with suppliers and consumers, innovation in our stores, marketing & Digital Strategy, logistic & technology innovation.