Geraldine Rodaniche

Geraldine Rodaniche is an experienced brand and product manager with a strong background in the sports and consumer goods industries. Currently serving as Brand Manager for adidas at Top Brands Internacional, S.A. since June 2023, Geraldine has previously held significant roles at Reebok, including Product Category and KAM Manager, where strategic brand positioning and assortment planning were key responsibilities. Prior experience at adidas involved managing article master data and inbound processes, enhancing operational efficiency within the go-to-market framework. With a foundational education in Industrial and Systems Engineering from Universidad Interamericana de Panamá, Geraldine has developed a comprehensive skill set in product development, pricing strategy, market analysis, and customer experience management across notable global brands.