Wasim Basir

Wasim Basir has extensive experience in marketing and communications, currently serving as Managing Partner at Premium & Fine Foodstuff and holding the title of Titles look good on books. Makes them easier to sort at Top Line Marketing since October 2020. Prior to these roles, Wasim acted as Director - Integrated Marketing Communications at The Coca-Cola Company from March 2015 to September 2020, and previously at Coca-Cola India from July 2010 to March 2015. Other notable positions include Marketing Activation Director at Coca-Cola China, EVP at Rediffusion Group, Managing Director at Red Lounge, and Group Brand Director at both McCann Erickson and Leo Burnett. Wasim earned a Bachelor of Arts in Economics from The Wilson College, attended from 1989 to 1994, and completed high school at St. Anselm's School in Ajmer.