Lars Hirsch is a prominent figure in the ad tech and retail media technology sectors, currently serving as the President and Founder of Terrier AdTech since May 2023. Lars has extensive experience in leading teams and developing innovative advertising solutions at major technology companies, including Amazon, where leadership roles included Head of Advanced & Long-Term Experimentation and Head of Sponsored Products (Ads) Auction and Bidding, contributing significantly to the growth of Amazon's advertising business. Previous positions at Microsoft and Google saw Lars directing data science initiatives and product management for Bing Ads and Google Ads, respectively, while also co-founding several businesses, including Gomatta Girls and Private Skinner. Lars holds a Master of Science in Computer Science with a specialization in Machine Learning from the Georgia Institute of Technology.
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