Marcelo Francisco Gutierrez

Marcelo Francisco Gutierrez has extensive experience in the field of licensing and brand management. Marcelo Francisco worked as a Category Head Licensing Products at Torneos, where they were responsible for licensing brand clubs and the Argentine national team for mass consumption and textile products. Marcelo Francisco also handled negotiations with local and regional licensees and organized BTL promotions with licenses.

Prior to this, Marcelo worked as a Category Licensing Manager at Automobili Lamborghini S.p.A., where they sold licenses for the Lamborghini brand in various industries such as toys, publishing, and personal care. Marcelo Francisco also managed events, sponsorships, branding agreements with petrol companies, and participated in national and international fairs and exhibitions.

Marcelo also has experience as a Category Manager at Warner Bros Consumer Products Agent, where they were responsible for searching and selling license agreements and trademarks for Warner Bros and Fox. Marcelo Francisco supervised the regional office in LATAM and negotiated "Direct to Retail" agreements with major retailers.

Earlier in their career, Marcelo worked as a Marketing Manager and Promotions at PEPSI COLA BAESA, where they handled various marketing and promotional activities.

Marcelo Francisco started their career as an Account Executive at Warner Bros Consumer Products Agent, where they worked for several years before moving on to other roles.

Overall, Marcelo has a wealth of experience in licensing, brand management, negotiations, and marketing in various industries.

Marcelo Francisco Gutierrez obtained a Licenciado degree in Graduate in RRPP from UADE, starting in 1989 and completing it in 1992. Marcelo Francisco then pursued a Diplomatura in Business Management at Universidad de Santiago de Chile from 1993 to 1994. In 2003 and 2004, they attended Universidade Regional de Blumenau FURB to complete a Posgrado degree in Portuguese Language. Additionally, Marcelo holds a certification as Reward Best Sales Executive WBCP LATAM from Warner Bros. Entertainment, although the specific month and year of obtaining the certification are unknown.