Tortuga Spirit Cakes
Natalia Garcia is an accomplished marketing professional currently serving as the International Marketing Director at Tortuga Spirit Cakes since September 2017. With a focus on New Product Development, Natalia has successfully conceptualized and executed the launch of the Tortuga Kentucky Bourbon Butter Cake, generating over $1.3 million in sales during its inaugural year and exceeding $5 million in subsequent years. Prior to this role, Natalia held various positions at Essence Corp from January 2014 to July 2017, where responsibilities included marketing and business development for prominent brands such as Bulgari and Clarins, along with managing promotional events and analyzing marketing strategies specific to Caribbean markets. Previous experience includes serving as an Account Coordinator at Republica, LLC, where event organization and media engagement were key responsibilities. Natalia holds a Bachelor’s Degree in Marketing and International Business from Florida International University.
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Tortuga Spirit Cakes
Founded in 1925, Jamaica Producers Group (JP) is a vertically integrated, international food company with operations in agriculture, manufacturing, marketing and distribution. Through its subsidiaries and associated companies, JP operates the leading processor of Blue Mountain coffee, the leading producer of fresh juice in the Netherlands and Jamaica's leading producer of tropical snacks. The company's specialty food brands include JP (fresh produce), St. Mary's (tropical snacks), Hoogesteger (fresh juice), and Jablum (coffee). It is a publicly traded company on the Jamaica Stock Exchange (JSE). See www.jpjamaica.com. The Tortuga brand is well-known by the more than 20 million annual Caribbean tourists and cruise ship passengers. Tortuga Caribbean Rum Cakes are the #1 export of the Cayman Islands and named the 2014 "Best Cruise Souvenir" by Porthole Cruise Magazine for the 10th consecutive year. Tortuga products are sold in gift and specialty food departments and gourmet stores throughout the Caribbean and North America, in onboard gift shops of nearly 100 cruise ships and shipped to 70 countries around the world.