Annabelle Kraanen

Annabelle Kraanen is a seasoned professional with extensive experience in sales and business development across various industries. Currently serving as Chief Growth Officer at Total Design since September 2025, Annabelle previously held the role of Director of Sales for Benelux at Solace, where significant market growth was achieved. Annabelle's background includes a tenure at Accenture the Netherlands as Sales Senior Manager, focusing on Cloud strategies, and a successful stint at IBM, where strategic partnerships in the telecom sector were developed. With a strong foundation in account management from past roles at Vodafone and experience in innovation ecosystems through work with RoboValley, Annabelle holds advanced degrees from TIAS School for Business and Society, Delft University of Technology, and HU University of Applied Sciences Utrecht.