Kerry Curtis

Brand Development Director at Total Fitness Ltd.

Kerry Curtis has a diverse work experience in marketing and brand development. Kerry started their career as a Marketing Executive at Blue Chip Holidays, where they focused on acquisition marketing and implemented strategies to attract property owners and consumers to the company's portfolio. Kerry later became the Marketing Manager and was responsible for maintaining strong relationships with Business Development Managers, launching new geographical areas, and improving internal processes.

After Blue Chip Holidays, Kerry worked as a Marketing Manager at MAG (Airports Group), where they devised and implemented marketing campaigns for prominent airlines across MAG airports. Kerry was involved in strategic and tactical B2C and B2B multi-channel marketing campaigns, event management, budget management, and account management for over 20 airlines.

Kerry then joined Radisson Hotel Group as an Area Marketing Manager for the UK and Ireland region. In this role, they contributed to the marketing efforts of the hotel group's various brands, including Radisson Collection, Radisson Blu, and Park Plaza. Kerry focused on delivering unique and personalized experiences through the Radisson Rewards program.

Currently, Kerry is employed at Total Fitness as the Brand Development Director. Kerry previously held the positions of Head of Brand Development and Head of Marketing. In this role, they are responsible for meeting the evolving needs of Total Fitness members through both in-club and online fitness offerings. Kerry is part of the Senior Leadership Team, reporting directly to the CEO.

Kerry Curtis completed a Bachelor of Science (BSc) degree in Tourism Management from the University of Plymouth from 2006 to 2009. In 2018, Kerry enrolled in the Marketing Week Mini MBA program with Mark Ritson, focusing on marketing. In 2021, Kerry pursued further education in brand management through the Marketing Week Mini MBA program with Mark Ritson. The end years for the latter two programs are not provided.

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