Sasja Steenvoorde

Sasja Steenvoorde is a seasoned professional with extensive experience in data strategy and technology consulting within the media industry. Currently serving as the Data Strategy Director at Total Media since July 2021, Sasja leads technology and ad operations teams to drive the company's technology strategy and implement innovative solutions. Previous roles include Technology Consulting Director at Wavemaker, where Sasja shaped technology integration strategies and client data roadmaps, and Data Operations Director at MEC, focusing on project management and digital client services. Sasja's career also includes significant contributions as a Network Manager at Adconion Media Group and various positions at Addvantage Media, Specific Media, and Monster, demonstrating a strong track record in campaign management, operations, and technology strategy development. Sasja holds a Master's Degree in Chemistry from UCL and has consistently delivered substantial results throughout a diverse array of projects in the digital advertising landscape.