Will Hanmer-Lloyd

Will Hanmer-Lloyd is an experienced professional in the advertising and consultancy sectors, currently serving as the Head of the Behave Consultancy and Head of Strategy at Total Media since May 2016. In this role, Will oversees strategy, research, and data insight teams while leading Behave, a consultancy focused on driving commercial growth through a deep understanding of consumer behavior. Prior experience includes roles such as Group Account Director at Blue 449, where Will managed consumer insight initiatives, and Marketing Executive at the Institute of Practitioners in Advertising, specializing in advertising effectiveness and research. Will holds a 2:1 degree in PPE from the University of Warwick and is a graduate of Poole Grammar School.