Liliana Rodríguez Cervantes

Liliana Rodríguez Cervantes has a diverse work experience spanning various industries and roles. Liliana started their career as a Becario at Poder Judicial del Estado de Tamaulipas in 2012. Liliana then worked as a Project Manager at Sinergia Estratégica para el Desarrollo de Tamaulipas, where they led consultancy projects for public and private organizations. Liliana also served as a Coordinator Administrativa at Wirex S.A. de C.V. before joining Survmetrics as a Marketing and Strategic Partnerships Specialist, overseeing the digital marketing strategy for lead generation.

In 2015, Liliana joined Central Media as a Project Leader, leading digital projects for pharmaceutical clients and managing teams to ensure project execution. Liliana later became a Project Manager at Central Media, coordinating various digital projects and developing new proposals for clients.

In 2019, Liliana became a Growth Marketing Manager at Apurata, a leading fintech startup in Peru, where they were responsible for overall marketing management, including brand strategies, communication, and optimizing digital channels for customer acquisition and retention.

Liliana continued their career at Terapify in 2020, initially serving as a Marketing Lead and later as a Growth Marketing Manager. Liliana played a crucial role in designing and executing growth strategies, optimizing acquisition channels, planning and implementing branding and performance campaigns, and developing strategies for user retention and inbound marketing.

Currently, Liliana is the Head of Marketing at Toteat since 2023, where they lead marketing efforts in Mexico.

Liliana Rodríguez Cervantes obtained a Bachelor's degree in Commercial Engineering with a specialization in Strategic Administration and Business from Universidad Autonoma de Tamaulipas between 2008 and 2012. In 2011, they also participated in an academic exchange program at Universidad de Santiago de Chile, focusing on Commercial Engineering with an emphasis on Administration.

In 2018 and 2019, Liliana completed a Diploma in Digital Marketing from Escuela de Internet. Liliana further enhanced their marketing skills by pursuing a certification in Growth Marketing from Coderhouse between 2021 and 2022. Additionally, they completed a course on Effective Leadership in Marketing from Edison in 2023.

Liliana also holds various certifications in different areas. These include a certification in OKRs from Platzi and a certification in Google Ads Campaigns. Liliana has also completed courses in Web Analytics, Competency Evaluation, Smart Growth for Private Businesses, and Inbound Marketing.

Overall, Liliana Rodríguez Cervantes has a diverse education history with a strong focus on commercial engineering and marketing.