Beth Cheng

Beth Cheng currently serves as Content Editor at TOTEME, where responsibilities include leading the content strategy and editorial storytelling across various marketing channels, as well as launching and managing the company's TikTok channel. Prior experience includes a role as Fashion Editor at Threads Styling, where Beth was accountable for styling and conceptualizing editorial content, including leading fashion content for the Gen Z-focused Threadsgen account. Additional positions held include Jr Fashion Editor and Fashion Assistant at Threads Styling, Assistant Stylist at NET-A-PORTER, Freelance Assistant Stylist for Jack Collins, and a Fashion Cupboard intern at ELLE Magazine. Beth Cheng holds a BA in Fashion Promotion from The Manchester Metropolitan University and completed an internship at Jimmy Choo, along with a brief educational stint at SIFEC Shanghai Open University.