TOTEME
Elin Kling is a prominent figure in the fashion industry, serving as Co-Founder and CEO of Totême since its establishment in April 2014, where Elin focuses on creating transeasonal collections for modern women. Additionally, Elin Kling is the Creative Director of STYLEBY, a critically acclaimed magazine founded in collaboration with Bonnier, Sweden's largest media powerhouse, which has been operational since October 2010. Elin Kling also founded and held the position of Creative Director at The Wall from April 2014 to February 2016, further showcasing expertise in creative direction and fashion innovation.
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TOTEME
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Totême is a D2C fashion company that creates ready-to-wear, shoes, bags, and accessories. It started as a studio producing a label for ready-to-wear, shoes, bags, and accessories. The company currently employs a digital-first and direct-to-consumer business model which is mixed with online retailers and department stores. Totême is a style universewith a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.