Amanda Tay

Assistant Manager at TOUCH Community Services

Amanda Tay is a seasoned digital communications professional with extensive experience in marketing and campaign management. Currently serving as Senior Lead of Digital Communications at TOUCH Community Services since August 2021, Amanda has successfully co-led a national campaign aimed at reducing mental health stigma, resulting in an increase in positive attitudes. Prior to this role, Amanda held significant positions at Toppan Ecquaria, where achievements included managing end-to-end product launch campaigns that generated over SGD 1.5 million in leads and driving a 36% increase in website traffic through strategic digital marketing initiatives. Amanda's earlier experience includes roles in marketing and communications at Clarion Events and as an intern at Yongen Care Centre, complemented by a Bachelor of Arts in Psychology from Nanyang Technological University Singapore.

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TOUCH Community Services

TOUCH Community Services is a not-for-profit charitable organisation. Since 1992, TOUCH has served people of all ages, races and religions to see sustainable change and transformation in their lives. We believe in the worth and potential of every individual to grow, participate and contribute in the community – be they a child or youth-at-risk, a family in need, a person with special or healthcare needs or a senior. Each year, our services and programmes meet the needs of some 200,000 individuals. The TOUCH heartbeat is to Activate Potential, Build Independence, Connect People for mutual support, and Deliver Impact by developing sustainable solutions in society. This is our ABCD approach. TOUCH Community Services was awarded the Charity Transparency Awards for the fourth time in 2019 by the Charity Council for exemplary disclosure practices. The win affirmed TOUCH’s commitment to pursuing excellence in transparency and governance and building strong relationships with our stakeholders. Four staff also received the Healthcare Humanity Award (ILTC category) given to outstanding and inspirational healthcare workers in 2019. Our Vision 2030 is to see Strong Families, Caring Generations and Enabled Communities established in Singapore.


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201-500

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