Amanda Tay

Amanda Tay is a seasoned digital communications professional with extensive experience in marketing and campaign management. Currently serving as Senior Lead of Digital Communications at TOUCH Community Services since August 2021, Amanda has successfully co-led a national campaign aimed at reducing mental health stigma, resulting in an increase in positive attitudes. Prior to this role, Amanda held significant positions at Toppan Ecquaria, where achievements included managing end-to-end product launch campaigns that generated over SGD 1.5 million in leads and driving a 36% increase in website traffic through strategic digital marketing initiatives. Amanda's earlier experience includes roles in marketing and communications at Clarion Events and as an intern at Yongen Care Centre, complemented by a Bachelor of Arts in Psychology from Nanyang Technological University Singapore.