Touché!
Samar Majali has a strong background in strategy and media planning. They started their career as a Credit Officer in the SME's Department at Investbank in 2010 and later became a Social Media Account Manager at Prodigi Corporation in 2012. They then transitioned to Leo Burnett, where they held roles as a Senior Social Media Community Manager and Social Media Manager. In 2017, Samar joined Mindshare as a Digital Media Manager, and later became a Connection Planning Manager. They then moved on to Touché! as the Director of Strategy and currently hold the position of Associate Vice President, Strategy.
Samar Majali earned a Bachelor's Degree in Actuarial Science (Mathematics Faculty) from the University of Jordan, completing their education from 2005 to 2010. In 2018, they obtained certification as a Facebook Certified Planning Professional from Facebook Blueprint.
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Touché!
At Touché!, we seek to find a better way in all our clients’ communication solutions Touché! attracts people that are motivated to push the boundaries of what is possible. People that seek to find a better way. Our culture, systems and process have been very carefully created to foster this. Planners use interactive frameworks and proprietary thinking techniques to guide them. Our interactive systems benefit from the collective intelligence of the OMG network and the most cutting-edge thinking from across the world of marketing and the social sciences – from behavioural economics and cognitive psychology through to econometric meta-analysis. For optimisation, Touché! uses sophisticated tools and systems that allow for investment setting & allocation, target audience refinement, channel selection & allocation, flighting, integration, measurement and monitoring. Touché! is located in Montreal and Toronto with a total of more than 280 media professionals. Our services include omni channel media strategy, SEM, media placement, management of media investment and media research.