James Birchall

James Birchall is Vice President of Operations for Touchstone Golf. James was born and raised in the Bay Area where he attended San Jose State University. His interest in golf began in high school when his father hosted a golf tournament at Rancho Solano Golf Course. The first job James held was at Rancho Solano working as a server in the restaurant. While attending San Jose State, James worked for American Golf as a banquet captain at Summitpointe Golf Course in Milpitas. Upon completing his degree in Computer Science, James was promoted to Assistant General Manager at Monarch Bay Golf Club in San Leandro and within a year became the General Manager at Franklin Canyon Golf Course in Hercules. In 2007 James joined Touchstone Golf as the General Manager of Lake Chabot Golf Course and Special Projects for Touchstone. James initiated numerous projects to support the growth of Touchstone Golf and improve the performance of the golf course staff, including the launch of a company-wide Customer Relationship Management Tool for salespeople. His effective leadership and training skills resulted in his promotion to Regional Manager for the Bay Area in 2013, overseeing 5 golf course operations. In 2020, James joined the leading manager of private clubs, ClubCorp, as the General Manager of Crow Canyon Country Club. In his role he oversaw all aspects of the operation that included over 100 employees and revenue of more than $12M. During his management of Crow Canyon, the gain in memberships exceeded the sales target by 150, finishing in the Top 5 for the company. James was recruited back to Touchstone Golf in 2022 to lead the Northern California Region as the Vice President of Operations. His intimate knowledge of Touchstone and experience as a golf course operator and leader made it a natural fit. James oversees 10 golf course operations in Northern California working directly with the respective general managers. James lives in San Ramon, CA with his wife and two children. He is an active volunteer that strives to not only empower the lives of the youth, but become a better leader, mentor and citizen through his direction, coaching and training.