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Catherine L'Olivier

Head Of External Communication & Branding at Touring SA

Catherine L'Olivier is an accomplished professional with extensive experience in marketing and communication. Currently serving as the Head of External Communication & Branding at Touring since April 2017, Catherine oversees communication strategies, manages budgets, and leads a team to execute comprehensive branding initiatives. Additionally, Catherine has been a lecturer in marketing and communication at various esteemed institutions since 2016, imparting knowledge on topics such as marketing performance, product launch strategies, and customer relationship management. Prior roles include significant positions at Thalys International, Proximus, and Reader's Digest, where Catherine developed and managed digital campaigns, marketing strategies, and market research initiatives. Catherine holds an M.B.A. from the University of South Carolina and a Master in Business Management from Louvain School of Management.

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