Tourism Australia
Anita Godbeer is a seasoned communications professional with extensive experience in public relations and digital content management. Currently serving as the General Manager for PR, Social, and Content at Tourism Australia since March 2016, Anita oversees global public relations and social media initiatives. Prior to this role, Anita held positions including Global Communications Manager and Head of Global PR at Tourism Australia, where responsibility encompassed strategy and implementation of public relations and advocacy programs. Additional experience includes serving as Head of Marketing and Business Development at Ausfilm, Managing Director at CineVegas Film Festival, and PR Director at Cirque du Soleil. Anita holds a Bachelor of Arts in Communications from Charles Sturt University.
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Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.