Tourism Australia
Joleen Booth has a diverse work experience in the tourism industry. Joleen started their career in 2006 as a Partnership Marketing Executive at Tourism NT and held this position until 2010. Joleen then joined Tourism Australia in 2010 as a Business Development Manager for two years, followed by a role as Event Partnerships Manager until 2015. In 2015, they took on the position of Global Wanderer before returning to Tourism Australia in 2016. Since then, they have held various roles including Global Manager of Events Marketing, Global Manager of Projects, and Global Manager of Content. In July 2021, they were promoted to the role of Head of Content at Tourism Australia.
Joleen Booth completed a Bachelor of Business degree with a focus in Marketing and Tourism Management at Charles Sturt University.
Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.