Rob Harding-Smith

Rob Harding-Smith serves as the General Manager of Strategy & Analysis at Tourism Australia since September 2020, where responsibilities include leading strategic development across various areas such as data, digital, partnerships, and audience segmentation. Notably, Rob authored a chapter in the "Handbook on Crisis and Disaster Management in Tourism" published in 2024. Previous experience encompasses roles as Global Strategy Manager at Tourism Australia, Freelance Strategist, Strategy Director at Clemenger BBDO, and Senior Strategist at TKT Sydney. Rob has been recognized with multiple awards including Effie Awards for the "Come & Say G'Day" campaign in 2024. Educational qualifications include a Master’s degree in Management and a Mini MBA in Marketing from the University of Sydney, along with several professional certifications in strategic planning and marketing.