Tourism Australia
Sarah Mackenney is currently the Partnerships & Distribution Manager at Tourism Australia, where Sarah drives the implementation of the global partnership and distribution development strategy to increase visitor expenditure to Australia. Prior to this, Sarah held various roles at Stella Travel Services USA, including Trade Marketing Manager and Marketing Coordinator. Sarah also has experience as a Wholesale Reservations Agent and Team Leader at Stella Travel Services. Sarah started their career as a Travel Agent at the Automobile Club of Southern California. Sarah holds a Mini MBA in Marketing and Business from Marketing Week with Mark Ritson, in addition to a BS in Psychology from California Polytechnic State University-San Luis Obispo.
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Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.