Martin Ferron

Martin Ferron is an experienced advertising and digital marketing executive currently working for Tourism Ireland since July 2022, where responsibilities include managing and executing digital marketing activities to enhance brand awareness and boost visitor growth from Australia and New Zealand. Martin's previous roles include digital marketing positions at Niice and Texthelp, where Martin led marketing strategies and team management aimed at increasing brand visibility and market share. Martin's marketing career also encompasses consulting and executive roles at MCS Group and Sherlayer, alongside foundational experiences in marketing and research during their education at Ulster University. Martin holds a Bachelor of Science degree in Marketing and additional qualifications from the Chartered Institute of Marketing.