Sarah Handley

Sarah Handley has extensive experience in brand strategy and marketing across various high-profile companies. Currently serving as the General Manager for Americas and Europe at Tourism New Zealand, Sarah has previously held notable positions including VP of Global Brand Strategy and Marketing at Hasbro, VP of Global Brand Marketing at Fisher-Price/Mattel, and VP of Marketing at Jakks Pacific. Additionally, Sarah was a Senior Director of Global Brand Management at Electronic Arts (EA). Sarah's academic background includes a Bachelor of Commerce in Marketing from The University of Auckland, completed between 1991 and 1993.