Tourism New Zealand is the organisation responsible for marketing New Zealand as a holiday destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.

Marketing

Travel & Leisure

Tourism New Zealand

Rene de Monchy

Nisha Lonan

Duane Trembath

Sam Allen

Anna Smith

The Marketing and Public Relations team at Tourism New Zealand is responsible for promoting New Zealand as a premier travel destination through strategic marketing campaigns and media relations. They manage the 100% Pure New Zealand campaign, develop global partnerships, and handle public relations efforts to enhance the country's tourism brand across various international markets. This includes coordinating trade marketing activities, crafting compelling narratives, and engaging with media outlets in key regions such as India and Southeast Asia.

Marketing and Public Relations

About

Team members