Jackie Crooks

Jackie Crooks is an experienced professional in the tourism and marketing sectors, currently serving as the Director of Tourism Experience Development at Tourism Western Australia since November 2019. In this role, Jackie manages initiatives aimed at enhancing tourism offerings within National Parks and revitalizing cruise tourism in Western Australia. Previously, Jackie held positions including Director Industry Support, where the development and rollout of the Safe Transition Industry Supports Package were managed, and Project Manager for the Jina: Western Australian Aboriginal Tourism Action Plan. With a career spanning over 20 years, Jackie has also worked in various capacities for organizations such as Tinc Australia, Netball WA, and the International Cricket Council, focusing on partnerships, marketing, and event management. Educational credentials include a Post Graduate Diploma of Business in Marketing from Curtin University and a Bachelor of Social Science in Leisure Science from Edith Cowan University.