Tourism Western Australia
Jackie Crooks is an experienced professional in the tourism and marketing sectors, currently serving as the Director of Tourism Experience Development at Tourism Western Australia since November 2019. In this role, Jackie manages initiatives aimed at enhancing tourism offerings within National Parks and revitalizing cruise tourism in Western Australia. Previously, Jackie held positions including Director Industry Support, where the development and rollout of the Safe Transition Industry Supports Package were managed, and Project Manager for the Jina: Western Australian Aboriginal Tourism Action Plan. With a career spanning over 20 years, Jackie has also worked in various capacities for organizations such as Tinc Australia, Netball WA, and the International Cricket Council, focusing on partnerships, marketing, and event management. Educational credentials include a Post Graduate Diploma of Business in Marketing from Curtin University and a Bachelor of Social Science in Leisure Science from Edith Cowan University.
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Tourism Western Australia
Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and business event destination. We focus on marketing the state; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations. We work in partnership with the private sector, industry and government to develop WA's iconic tourism experiences and promote them locally, nationally and internationally. Tourism WA is a statutory authority under the portfolio of the Minister for Tourism and is governed by a board of Commissioners. The agency was established under the Western Australian Tourism Commission Act 1983.