Tom Upson

Tom Upson serves as the Director of Markets and Aviation at Tourism Western Australia since April 2011, leading strategic international and domestic marketing initiatives while driving aviation route development. Previously, Tom held positions such as Senior Manager for Western Hemisphere Markets, where responsibilities included developing marketing and partnership activities and contributing to strategic planning, and International Marketing Manager overseeing marketing strategies for Singapore, Malaysia, and Japan. Earlier experience includes managing the WA Visitor Centre, focusing on contractual obligations, negotiations with tourism operators, and financial performance monitoring. Tom's educational background includes attendance at Scotch College from 1990 to 1994.