Tourism Western Australia
Tom Upson serves as the Director of Markets and Aviation at Tourism Western Australia since April 2011, leading strategic international and domestic marketing initiatives while driving aviation route development. Previously, Tom held positions such as Senior Manager for Western Hemisphere Markets, where responsibilities included developing marketing and partnership activities and contributing to strategic planning, and International Marketing Manager overseeing marketing strategies for Singapore, Malaysia, and Japan. Earlier experience includes managing the WA Visitor Centre, focusing on contractual obligations, negotiations with tourism operators, and financial performance monitoring. Tom's educational background includes attendance at Scotch College from 1990 to 1994.
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Tourism Western Australia
Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and business event destination. We focus on marketing the state; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations. We work in partnership with the private sector, industry and government to develop WA's iconic tourism experiences and promote them locally, nationally and internationally. Tourism WA is a statutory authority under the portfolio of the Minister for Tourism and is governed by a board of Commissioners. The agency was established under the Western Australian Tourism Commission Act 1983.