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Alan Race

Managing Partner - Strategic Alliances & Partnerships at Towers Associates

Alan Race currently serves as the Managing Partner for Strategic Alliances & Partnerships at Towers Associates, a role held since January 2024. Prior to this, Alan was the Managing Partner for Technology at What's Possible Group from February 2022 to December 2023. Alan's experience includes roles such as Consulting Partner for Marketing and Advertising Services at Tata Consultancy Services, Regional IT Director at Dentsu Aegis Network overseeing operations in multiple regions, and IT Director at GroupM, where responsibilities included leading technology implementations across EMEA. Earlier in Alan's career, positions held included Director/IT Director at Nexus Management and IT Manager at M&C Saatchi, as well as Support Engineer at Microsoft, contributing to a diverse and extensive background in IT and strategic management within various sectors.

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Towers Associates

Meet the change makers. For over a decade, we’ve combined enterprise IT leaders, hands-on experts and a roster of world-leading partners to help organisations like yours solve large scale IT modernisation challenges. We ensure the promise of change is delivered every time – de-risking projects, removing legacy blockers and making sure nobody’s left behind. We’re Towers Associates, an independent transformation consultancy, and we’re the change makers.


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