Beth Williams

Beth Williams has extensive experience in the tourism, marketing, and arts sectors, currently serving as the Board Chair for the Greater Merrimack Valley Convention and Visitor Bureau since June 2024. As Economic Vitality and Tourism Manager for the Town of Concord, MA since August 2019, and previously as the Tourism and Visitor Services Manager, Beth has contributed significantly to local tourism initiatives. Leadership roles include President of the Board for Woodville Elementary School PTO, where cultural enrichment and literacy programs have been introduced, and President of the Board for Destination Salem, focusing on marketing Salem as a premier travel destination. Past marketing positions include Associate Director of Marketing at Peabody Essex Museum, Director of Marketing for Boston Children's Theatre, and Marketing Manager at North Shore Music Theatre. Beth holds an MA in Arts Administration from Goucher College and a BS in Theatre/Theatre Arts Management from Ithaca College.