Lorelei Shafer

Lorelei Shafer is an accomplished professional with extensive experience in marketing and business growth. Currently serving as the General Manager of Towny Lubbock since April 2018, Lorelei specializes in app and mobile marketing for local businesses, focusing on SMS and MMS text marketing, growth consulting, and building customer relationships. Prior to this role, Lorelei held various positions at Kasasa from January 2010 to July 2017, including Business Growth Specialist, Promotional Marketing Distributor, Account Executive, and Account Manager. Lorelei’s career began at BancVue, LTD. as a FIRSTBranch Sales Representative from September 2008 to January 2010. Lorelei holds a Bachelor of Science degree in Human Development and Family Studies from Texas Tech University and a high school diploma from Spring Creek Academy.