Towny
Lorelei Shafer is an accomplished professional with extensive experience in marketing and business growth. Currently serving as the General Manager of Towny Lubbock since April 2018, Lorelei specializes in app and mobile marketing for local businesses, focusing on SMS and MMS text marketing, growth consulting, and building customer relationships. Prior to this role, Lorelei held various positions at Kasasa from January 2010 to July 2017, including Business Growth Specialist, Promotional Marketing Distributor, Account Executive, and Account Manager. Lorelei’s career began at BancVue, LTD. as a FIRSTBranch Sales Representative from September 2008 to January 2010. Lorelei holds a Bachelor of Science degree in Human Development and Family Studies from Texas Tech University and a high school diploma from Spring Creek Academy.
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Towny
TOWNY is a community-based app marketing and loyalty app developed exclusively for locally-owned businesses and community financial institutions. Consumers use the app to discover unique local businesses, get great deals on shopping and dining, and even receive 10% cash back if they bank with a Towny financial institution. The Towny mobile marketing platform --available in the iTunes and Google Play stores -- lets local business owners tap into their authentic hometown appeal to bring in new customers, reward loyal customers, and compete more aggressively with the big box stores and giant online retailers. These local businesses are what make American communities unique. Helping them is at the heart of the Towny Mission and at the core of the Towny app: we encourage consumers to spend their money with neighbor-owned businesses in order to keep hard-earned dollars circulating in the local economy. This, in turn, keeps American communities thriving and prosperous for generations to come.