Aikaz Badanian

Aikaz Badanian is an accomplished professional with extensive experience in digital marketing, e-commerce, and business transformation. Currently serving as the Head of Digital & E-Commerce and Head of Digital and Innovation for Toyota Motor Europe from November 2022 to December 2024, Aikaz leads European strategies in digital transformation, online sales, and oversees the Innovation Hub and start-up ecosystem. Prior to this, Aikaz held positions at Toyota Financial Services Europe and Africa from December 2017 to November 2022, including General Manager of Business Transformation and Manager of Pan-European projects. Aikaz's earlier experience includes serving as a Relationship Manager in the Large Corporates division at Societe Generale in 2006. Academic qualifications include an MBA from the University of Cambridge and an MSc in Financial Mathematics from the State University — Higher School of Economics.