Branislav Bucan

Branislav Bucan is a seasoned automotive professional with extensive experience in product planning and marketing across leading companies such as Toyota Motor Europe and Ford Motor Company. Currently serving as Senior Manager EV Planning and Marketing at Toyota Motor Europe since September 2014, Branislav has held various senior management roles overseeing product planning for models such as Toyota Corolla and Aygo, and managing customer research activities. Previous experience includes significant roles at Toyota Motor Corporation and Millward Brown Canada, involving strategic product planning, market intelligence, and client research management, as well as driving profitability for General Motors of Canada. Branislav holds an MBA in International Business from SDA Bocconi and a BBA in Marketing from Simon Fraser University.