Toyrock Group
Martin Netinder is an accomplished executive with extensive experience as Group CEO of Toyrock Oy and Ilmapallokeskus Balloon Center Oy since July 2023, where both companies excel in the toy and party supply sectors. Martin also serves as Managing Partner at Netinder Group AB, focusing on growth and culture for brands and retailers, alongside board positions at Inuheat Group AB, Newtrims International AB, and PackBud Nordic AB. Previously, Martin held senior managerial roles at Addnature, Internetstores, Elevenate, and Peak Performance, driving international expansion, business strategy, and operational efficiency across various markets. Martin holds a diploma in International Business and Marketing Strategy from Eductus Business School and a lieutenant rank in Military and Strategic Leadership from Försvarshögskolan.
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Toyrock Group
We are a Finnish growth company founded in 2014, which focuses on the agency, import and wholesale of products related to children’s toys and children’s family leisure activities in the Nordics. We guarantee our customers a high and reliable level of service. We are a competent and reliable partner. Our range includes products and brands from world-renowned and respected suppliers, such as Mattel brands Barbie, Hot Wheels and Fisher-Price, Clementoni puzzles, Bestway swimming toys, Geomag magnetic building sets, Goliath games and toys and many more. We invest lot of resources for consumer marketing. Our catalogue Lasten Suuri Lelukirja has a 100% coverage of the target group and reaches to over 1,5 million Finns. It is the most powerful marketing channel for toys in Finland.