Marketing and Brand Management

The Marketing and Brand Management team at TP Vision is responsible for driving the brand strategy and marketing initiatives for Philips-branded TVs across various global markets. This includes overseeing brand communication, trade marketing, and promotional activities to enhance brand visibility and consumer engagement. The team works collaboratively to ensure that Philips TVs resonate with target audiences, leveraging insights from market research and consumer trends to craft compelling campaigns that showcase product excellence and innovation.