• TPG

  • Kyle Barnard

Kyle Barnard

Ossaa General Manager at TPG

Kyle Barnard currently serves as the OSSAA General Manager at TPG since November 2023. Prior to this role, Barnard was the Assistant Athletic Director of Resource Development at Baylor University from December 2021 to November 2023. Barnard's experience also includes serving as the UCA General Manager at Peak Sports MGMT and as the Assistant Athletic Director of Development at Sam Houston State University, where responsibilities included overseeing athletics external relations, marketing, promotions, and fundraising efforts. Additionally, Barnard held various positions at Northwestern State University, including Assistant Athletic Director for Marketing and Development, Director of Marketing & Ticket Operations, and Assistant Director for Marketing and Ticket Operations. Barnard began a career in athletics as a Graduate Assistant, managing marketing and promotional projects. Barnard holds a Master of Science in Sport Administration from Northwestern State University and a Bachelor of Science in Kinesiology from Ouachita Baptist University.

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TPG

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TPG is a sponsorship sales company built by a group of industry leaders. We understand the dynamic athletics marketplace, have key industry relationships and a drive to reinvent the model to better align with changing brands and market needs. We create new revenue streams for our high school partners, while at the same time generating tangible results for our marketing partners. From concept to activation, we sell and manage strategic marketing programs focused on delivering the ultimate fan experience. Mission: We believe in the high school student-athlete experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief.


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