TPG
Zack Highley, MBA, currently serves as Senior Account Manager at TPG since May 2023, after previously holding the position of Account Manager for KHSAA. Prior experience includes a role at Morehead State University from August 2017 to May 2023, where responsibilities as a Virtual Recruitment Specialist and Marketing and Fan Engagement Coordinator encompassed planning marketing campaigns, developing revenue-generating initiatives, rebranding projects, and leading a marketing intern team. Earlier, Highley was an Athletic Marketing Student Associate at Morehead State University, engaging with fans and enhancing event experiences. From July 2015 to June 2021, Highley worked as Sales and Marketing Assistant Manager at Highley Tire and Wheel, focusing on customer loyalty, strategic business connections, and inventory analysis. Educational credentials include a Master of Business Administration and a Bachelor of Business Administration in Marketing, both from Morehead State University.
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TPG
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TPG is a sponsorship sales company built by a group of industry leaders. We understand the dynamic athletics marketplace, have key industry relationships and a drive to reinvent the model to better align with changing brands and market needs. We create new revenue streams for our high school partners, while at the same time generating tangible results for our marketing partners. From concept to activation, we sell and manage strategic marketing programs focused on delivering the ultimate fan experience. Mission: We believe in the high school student-athlete experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief.