Vic Davis

Vic Davis is an experienced professional in data and analytics with a strong background in social media strategy and campaign performance analysis. Currently serving as Associate Director of Data & Analytics at TPN, Vic has previously held positions such as Senior Data Analyst at AT&T and ExxonMobil, Data Strategist at TBWA\Chiat\Day, and Analyst at MRY, among others. Notable clients include Hilton, Mountain Dew, and Warner Bros. Vic's skill set encompasses media analysis, audience segmentation, KPI recommendations, and exploratory research, utilizing advanced tools like Tableau and Google Analytics. Educational credentials include a Bachelor of Science in Mass Communication, Economics, and Exercise & Health Promotion from Virginia Commonwealth University and Virginia Tech.