Léa Lunel

Trace For Good is the catalyst for new trust ecosystems: its traceability platform enables transparent relationships between brands, suppliers, and end consumers. At a time when social, health, and environmental issues call for more informed consumption, the best brand experiences are those that highlight products, their stories, and their origins. Building on this insight, Trace For Good is developing a platform that harnesses the potential of product data to create, alongside its clients and partners, the new models of desirability.