TrackAd
Sofia Jenner began their work experience in 2009 as an Account Manager for Media Today, where they focused on digital marketing solutions. From 2011 to 2014, they worked for Dentsu Aegis Network as a Digital Buyer and then as a Media Buyer, managing buying requests, negotiating with contractors, and developing partnerships. In 2014, they joined Crimtan as a Business Development Director, where they played a key role in developing programmatic buying products and building relationships with key customers. Currently, they are working as a Business Development Director for TrackAd, a cost-centric solution for online marketing campaign management.
Sofia Jenner earned a Master's degree in Political Psychology from the Russian State Social University, completing their studies from 2004 to 2009.
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TrackAd
TrackAd automates the collection of data needed by digital marketing professionals to make the right decisions. The sources are multiple: analytical solution, CRM or ERP, traffic sources.These data are then analysed through interfaces and reports or can be exported to their analysis or visualisation systems.The TrackAd software suite consists of4 products: TrackAd Collector - Automated collection of advertising investments / TrackAd Affiliate - Anti-fraud and CPA publishers management / TrackAd 360 - Multi-channel attribution and cost-centric analysis / TrackAd Lead - ROIst analysis of lead generation