Massimo Alpian

Global Director Of Public Relations at Tracksmith

Massimo Alpian has worked for several organizations in various roles. In 2022, they began working as the Director of Global Brand Communications for Tracksmith. In 2020, they joined Protect Our Winters as an Advisory Board Member and Ride for Racial Justice as a Board Member. That same year, they were appointed Global Brand Director and Senior Global Communications Manager, Cannondale and GT Bicycles at Cannondale. Massimo'srole description included managing and co-creating multi-region, media-led campaigns and nurturing relationships with endemic North American and global media outlets. From 2018 to 2020, they served as Public Relations Director at OutsidePR, where they developed and implemented comprehensive, multidisciplinary public relations and integrated marketing strategies and campaigns. From 2017 to 2018, they were the Public Relations Account Manager, rygr; Backbone Media Group, where they developed and executed strategic public relations and integrated marketing campaigns. From 2014 to 2017, they were the Marketing and Public Relations Associate at DYNAFIT & SALEWA North America, where they coordinated and implemented marketing communication projects. From 2012 to 2014, they were the Action Sports Sales and Product Lead and Lead, Cycling and Action Sports at REI and Eastern Mountain Sports, respectively. Finally, from 2011 to 2012, they worked as a Media Specialist and Research and Analysis at Security Council Report.

Massimo Alpian has an extensive educational background. Massimo obtained a Master of International Affairs from Columbia University between 2007 and 2009, focusing on International Communications. Massimo also completed a Post Graduate Degree in Romance Languages, Literatures, and Linguistics from New York University between 2004 and 2006. Massimo'sundergraduate studies were completed at New York University, where they earned a Bachelor of Science (B.S.) in Pre-Law Studies between 2000 and 2004. Massimo additionally attended NYU Tisch Art and Public Policy and New York University, although no degree was obtained. In 2013, they obtained a certification in AIARE Level 1: Decision Making in Avalanche Terrain from the American Institute for Avalanche Research & Education.

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Timeline

  • Global Director Of Public Relations

    August, 2022 - present