Trackunit
Christoffer Larsen is an experienced marketing professional with a robust background in demand generation and strategic marketing roles across various companies. Currently serving as VP of Marketing at Trackunit since June 2021, Christoffer previously held the Chief Marketing Officer position at JumpStory, where innovative use of machine learning optimized image performance for enhanced marketing results. As VP of Marketing at TwentyThree, Christoffer contributed to video marketing tools for global marketers, and also led marketing strategies at Famly, focusing on demand generation and lead nurturing. Christoffer's earlier experience includes a significant role at Falcon.io in global B2B demand generation and financial oversight at CBS Sport. Academic qualifications include a Master’s degree in Marketing from Copenhagen Business School.
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Trackunit
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Trackunit is a technology company that orchestrates the data and infrastructure that connects construction. The construction industry uses Trackunit’s software and hardware to connect to the ecosystem of construction from one platform connecting people, assets, and processes. Trackunit collects and analyzes machine data in real-time to deliver actionable, proactive, and predictive information, empowering customers with data-driven foresight. Trackunit delivers an integrated operating platform with applications and services enabling construction professionals to increase business efficiency by optimizing machine utilization, operator safety, digitizing workflows, and ultimately eliminating downtime. Trackunit promises to lead the technology engagement to help eliminate downtime. The mission is not only to recover from budget and schedule overruns but also to re-establish the reputation of the industry for innovation and leadership. Trackunit services its customers worldwide from its offices in Denmark, Canada, United States, Singapore, Sweden, Norway, France, the Netherlands, Germany, UK, Australia, and Japan. Visit Trackunit.com to learn more.