Tracr
Ceren Eyupoglu is a seasoned product designer with a background in UI design and branding. With experience at companies like Tracr, Cheil UK, and Genflow, Ceren has worked in various roles such as Senior UI Designer and Lead Product Designer. Ceren holds a Master's Degree in Digital Design and Branding MSc from Brunel University London and a Bachelor's Degree in Industrial and Product Design from Izmir University of Economics.
Tracr
TracrTM is an advanced technology platform developed by De Beers Group to underpin trust in diamond provenance. Through the use of leading-edge technologies - including blockchain, artificial intelligence, the internet of things and advanced security and privacy technologies – TracrTM enables confidence in a diamond's source throughout the diamond value chain. TracrTM is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling De Beers Group’s rough diamond customers to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase. Tracr was first launched in 2018 and was named by Forbes as one of the world’s 50 leading blockchain solutions in 2020, 2022 and 2023