Julie Mendez

Associate Vice President at Tractenberg & Co.

Julie Mendez has a diverse work experience in the PR and communications field. Julie began their career at Edelman, where they held various positions such as Assistant Account Executive, Account Executive, Senior Account Executive, Account Supervisor, and Senior Account Supervisor. During their time at Edelman, they worked with clients from industries including Consumer Packaged Goods, Pharmaceutical, Restaurant, and Telecommunications. Their responsibilities included developing strategic client counsel for integrated marketing programs, crisis communications counsel, and overseeing the creation of press materials and social media content.

In 2013, Julie joined Tractenberg & Co. as a Senior Director and later became the Associate Vice President. At Tractenberg & Co., they founded the Multicultural Division, focusing on beauty, fashion, and lifestyle brands. Their primary role involved providing strategic counsel for communications programs targeting Hispanic and African-American markets.

Overall, Julie Mendez has extensive experience in client management, developing communications strategies, and working collaboratively in integrated interagency teams.

Julie Mendez attended Syracuse University's S.I. Newhouse School for Public Communications from 2001 to 2005. During their time there, they pursued a Bachelor of Arts (B.A.) degree, focusing on Public Relations, Spanish Language, Literature & Culture, and Management Studies.

Location

New York, United States

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Tractenberg & Co.

Founded in 1999 in New York City by leading Public Relations Executive Jacquie Tractenberg, Tractenberg & Co. is a full-service, boutique-style communications agency that delivers in-depth, high-quality influencer marketing, public relations, social media, and experiential marketing services to beauty, fashion, and lifestyle clients worldwide. Tractenberg & Co. prides itself on creating custom-designed, strategically focused campaigns that are individually tailored to each client’s need. From traditional media outreach to cutting-edge new media services, social media management, creative content, event production to cause-related marketing campaigns, influencer relations, multi-cultural marketing aid, and copy-writing services—Tractenberg & Co. takes a multifaceted approach to tell compelling brand stories across all platforms.