Tractenberg & Co.
Rachel Licata has a diverse work experience, starting with an internship at Tractenberg & Co. in 2015 and later returning to the company as an Assistant Account Executive from July 2018 to April 2019. Rachel then took on the role of Account Executive from April 2019 to November 2020, followed by a promotion to Senior Account Executive from November 2020 to May 2022. In March 2022, they became an Associate Director at Tractenberg & Co. In addition to their work at Tractenberg & Co., Rachel had an internship at Bradbury Lewis in 2017 and held marketing intern roles at American Friends of the Prado Museum and TANYA TAYLOR in 2017 and 2016 respectively. Rachel also balanced their work with being a student athlete at Skidmore College from August 2015 to May 2018.
Rachel Licata completed their high school education at Poly Prep Country Day School from 2010 to 2014, earning a High School Diploma. Subsequently, from 2014 to 2018, they attended Skidmore College and obtained a Bachelor of Arts (B.A.) degree in Sociology.
Tractenberg & Co.
Founded in 1999 in New York City by leading Public Relations Executive Jacquie Tractenberg, Tractenberg & Co. is a full-service, boutique-style communications agency that delivers in-depth, high-quality influencer marketing, public relations, social media, and experiential marketing services to beauty, fashion, and lifestyle clients worldwide. Tractenberg & Co. prides itself on creating custom-designed, strategically focused campaigns that are individually tailored to each client’s need. From traditional media outreach to cutting-edge new media services, social media management, creative content, event production to cause-related marketing campaigns, influencer relations, multi-cultural marketing aid, and copy-writing services—Tractenberg & Co. takes a multifaceted approach to tell compelling brand stories across all platforms.