Shun Y.

Shun Y. is a seasoned marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as the Senior Performance Marketing Manager at TRACTIAN, Shun oversees all paid marketing initiatives for the North America market. Previous roles include Performance Marketing Manager at Flock Safety, where Shun managed a $4M+ annual media budget and developed a full-funnel digital strategy. Earlier experience at Kiavi encompassed positions such as Paid Media Manager and Senior Marketing Analyst, contributing significantly to data infrastructure and campaign performance. Shun's career began with roles as a Digital Marketing Analyst at 2U and various internships in marketing analysis, leading to founding initiatives like Enlight Academic Publishing and Online Computer Technology Education. Shun holds a Master of Science in Business Analytics from Syracuse University and a Bachelor's degree in Marketing Management, Economics, and Finance from Moravian University.