Traction (formerly Proquo AI)
Annie Henderson is an experienced professional in customer experience and success, currently serving as the Head of Customer Experience at Traction (formerly Proquo AI) since September 2018, where roles have included Head of Customer Success & UK General Manager and Client Service Director. Prior to Traction, Annie held various positions at Scorpio Partnership, an Aon Company, from Director to Senior Analyst between April 2011 and August 2018. Annie's academic background includes a Master’s degree in History and a Bachelor's degree in the same field from Durham University, along with secondary education from The Perse School.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk