Traction (formerly Proquo AI)
Chris van Heerden is a seasoned software engineering professional with extensive experience in leadership and technical roles. Currently serving as the Senior Software Engineering Team Lead at Traction, formerly Proquo AI, since October 2020, Chris has contributed to the development of a unique brand management platform utilizing AI to support marketers in achieving growth goals through tailored action plans. Prior to this role, Chris held various positions at Ornico from January 2010 to October 2020, including Software Architect and Head of IT, and began a career in IT at Xlink Communications Pty (Ltd) as a Network Administrator from April 2007 to December 2009. Chris completed education at Hoërskool Noordheuwel between 2000 and 2004.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk