Traction (formerly Proquo AI)
Dallas Goldswain is an accomplished technology professional with extensive experience in software development, engineering management, and digital strategy consulting. Currently serving as Head of Engineering at Traction, formerly Proquo AI, since January 2022, Dallas also founded Dallas Tech (Pty) Ltd, providing software and digital strategy consulting to SMEs. Previous roles include Senior Software Engineering Manager at eyewa, Lead Software Architect at Ornico, and CTO at Ornico, demonstrating a strong leadership and technical skill set. Dallas has been involved in innovative projects like the creation of Workplace Radio and co-founding SAGameDev, South Africa's first game development community. Educational achievements include a Digital MBA in progress at CTO Academy and various software development certifications.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk