Traction (formerly Proquo AI)
Danielle Wiseman is an experienced brand marketer with a strong background in brand strategy and development. Currently serving as Head of Brand Partners at ProQuo AI since August 2020, Danielle previously held the position of Brand Strategy Consultant at Danielle Wiseman Consulting. Danielle's earlier roles include Head of Brand and Brand Manager at Matchbook Betting Exchange, where a significant brand strategy refresh was executed. Further, Danielle worked as a Brand Marketing Consultant at Home Free, Account Manager at Top Drawer Creative, and Marketing Analyst at Cision Canada Inc. Danielle holds a B.A. (Hons) in Communication Studies from Wilfrid Laurier University, attained from 2003 to 2008.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk